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Cosmetic Application Techniques
How to Apply Cosmetics to Enhance Your Features to the Max

Applying Cosmetics - Why Technique is so Important

There are several cosmetic application techniques, tips and tricks that are used by
the top Hollywood makeup artists and stylists on runways models and movie
actresses, both on movie sets and for special events across the world.

These techniques, some of which you see to the right on the blond and brunette
woman, apply to women of all ages.  The tricks of the trade really bring out your best
features, and help camouflage areas you feel may need a "little more".  

   
We Will Discuss
  • Foundation Application Techniques
  • Eyebrow Shaping, Arching and Pencil Application
  • Eyeliner Application
  • Eyeshadow Color Choices and Application Techniques
  • If any of the techniques you were looking for aren't listed please email us

Foundation:  Color Choice and Application Technique

Foundation is one of the most important cosmetics you will purchase and use.  It is
absolutely imperative that you pick the right shade of foundation.  Pick a shade
lighter than your skin tone and try to stay away from reddish or pink tones, as they
tend to look very "pink" and ruddy in artificial lighting, and can make your skin appear
uneven and flushed.  

Foundation Application Technique

It is not negotiable that you apply your foundation with a makeup pad.  There are
some really excellent sponge makeup applicators right now that are used by
makeup artists, and are a favorite of women everywhere who want to get the most
natural and well blended look from their foundation.  Makeup sponges create
wonderful, even finish since they make it nearly impossible to put too much
foundation on, due to their absorption of excess liquid.  Be sure to thoroughly blend
the makeup with the sponge, covering each and every area of the face evenly and
equally, including right up to the hairline, and even on the neck, so that there is not
an obvious "line" where your foundation ends and your real neck color begins!
Our Favorite Foundations include Philosophy Supernaturals

Eyebrows: Shaping, Arching and Pencil Application Technique

Eyebrow pencils are also one of the most important cosmetics in your beauty
collection and daily makeup routine.  Carefully choose the pencil color to be a shade
lighter than your natural eyebrow color.  This way, it will look more natural, instead of
obviously "drawn on".  When tweezing, follow the natural arch and shape of the brow
bone and be sure to tweeze any stray hair often, for a clean and classic eyebrow
shape like those coveted brows of celebrities such as Angelina Jolie and Catherine
Zeta Jones.  

Our Favorite Eyebrow Liners and Shapers - Brow Gel,  Burts Bees Pencil and More

Eyeliner:  Color Selection and Application Technique

Eyeliner is a great cosmetic for accentuating, dramatizing, and bringing out your
natural eye color and enhancing or even changing the shape of the eye.  As with all
other essential cosmetics, there is a specific technique for getting perfect results
from eyeliner application.  Brown is one of my personal favorites since it is so
versatile and looks good on everyone in the daytime and at night.  Brown can also be
applied sparingly for a great, light daytime look, or more heavily for a smudgy,
smoldering night time look.

Black eyeliner should probably be reserved for nights out on the town, or any night
time usage, since black tends to be too severe in the natural daylight, and can
actually wash you out and magnify complexion imperfections during the day when
sun light is at its peak.  If you still want to wear black during the day, that's fine.  Just
choose a more muted shade of black, such as a slate gray or a "grey black" - which
is a great color between black and grey that many cosmetics companies are now
offering.

Our Favorite Eyeliners - Avon Glimmersticks, Sephora Pencils, Clinique
Quickliner, and
Lancome Pencils

Now that you know what color to use for eyeliner, here's the technique for applying it.  
Start with a
sharp eyeliner pencil, lining the rim of your eye as close to the lower row
of eyelashes as you can get without getting any of the cosmetic in your eye.  With a
sponge-tipped cosmetics smudger, gently smudge the line you created using a
gentle horizontal back and forth movement.  You should
always smudge.  Eyeliner
that has not been smudged looks to artificial and too severe.  All good makeup jobs
that you've seen are the result of good smudging!

If you want to make your eyes appear larger, use a bright white liner like
BeneFit's
Eye Bright
on the very inner corners of the lower lid.  This is a great trick that makeup
artists use to create an optical illusion that the eyes are larger and brighter in color.  

Eyeshadow:  Color Selection and Application Technique

The first rule of thumb for this awesome, face altering cosmetic is to stay away from
colors with pink, red or auburn hues, and these do not flatter most skin types.  These
tones actually tend to bring out the red in the eyes, and make the eyes appear
smaller than they really are, which I don't think is what any of us are aiming for!

Whether you wear browns, blues, greys or purples, make sure you have a nice pale
nude or near white, slightly shimmery for the tops of your eyes, near the brow bone.  
Apply eyeshadow with a medium brush.  Brushes work much better than the small
sponge applicators that usually come with most cosmetic cases.  Some of the new
cream and squeeze tube liquid eyeshadows are also great for non-crease and
lasting color.  It just takes time to learn how to apply them correctly.  Always apply
eyeshadow a little more heavily on the crease between the upper and lower lid to
add more depth and dimension to the eyes.  Then, add the paler color to the top for
added depth and perceived size.  

Our Favorite Eyeshadows - Hands down,
MAC eyeshadow!

Looking for more cosmetic application techniques?  
Contact Us
Example of Good Makeup Application for Brunettes
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